Whether a regulatory framework based on producing and disseminating risk information on chemical substances can contribute to the stated normative goals by inducing behavioral change of the relevant market actors is an unanswered empirical question. The project focuses particularly on the potential of demand driven changes in the market as a result of a change in consumer behavior. By studying consumers risk preference and perception of risk (information) the project aims at deriving policy implications regarding consumer protection rights with respect to the disclosure of information about products and chemicals. Furthermore, it is examined to what extent other societal actors can remedy the information asymmetry by making risk information stemming from scientific and regulatory contexts accessible and understandable to consumers.
