Ornamental plants are an integral part of people’s life and consumption. Three out of four households buy a decorative plant at least once in the year. The project will take use of the big sustainability potential of the ornamental plant industry by developing new business models. Currently, the environmental conditions in the production sites are aligned to growth performance and sales quality, but not to later everyday – and environmental conditions at the consumers’ households. As a result, ornamental plants show there stress symptoms. In addition, many consumers lack the necessary competence in plant care. Product failures are the result.