transformation pathways

Energy refurbishment and modernization of the housing stock play a key role in municipal climate protection concepts. However, their practical realization encounters large problems. The diversity and motivations of homeowners and tenants, especially elderly people or people with migration background and those confronted with increasingly dynamic real estate markets in growing or shrinking regions have hardly been addressed. Therefore, the connected challenges remain unanswered and opportunities unseen. In the light of the above, a toolbox for municipalities with target group oriented measures, instruments and strategies will be developed, based on the analysis of specific cases in several case municipalities. The toolbox is designed to also take into account the various living situations of owners and tenants.

Hardly any trend in Germany is discussed as intensely as demographic change. Rural regions will be particularly affected. It intensifies the internal migration already taking place and may lead to negative impacts on regional social structures.  It also exacerbates the existing or expected lack of specialists, which especially affects small and medium sized businesses (SMEs) and therefore the competitiveness of a region. The question emerges: which factors can increase the attractiveness of regions as a place to live and the attractiveness of SMEs as employer in a way that makes people want to stay. Given this context, the research project Regio TransKMU researches whether and how SMEs that act sustainably (in social and environmental terms) can shape rural areas and make them more attractive.

The project demonstrates the potential of LivingLabs in the Green Economy. Within the project, innovations for assistance systems in the key areas of sustainable consumption (“living”, “retail”, “mobility”) are developed. In three German LivingLabs, companies and research organizations create and test new prototypes and business models with specific engagement of users.

The aim of the project is to significantly increase the share of more sustainable travel options in all booked travel products. Thus it is necessary that such travel products are visible (labelling) and bookable (within the information and booking systems). Targeted consultation by the travel agency staff regarding the realization of sustainable holidays can increase the sense of responsibility, efficiency and potentially sufficiency. Accordingly two aspects can be achieved: The advantages and chances of sustainability become visible to travelers and travelers have the possibility to specifically book sustainable products. Thus the sense of responsibility, efficiency and potentially sufficiency can be combined: The traveler consciously and frequently decides to travel sustainable. Hence travel products will be promoted, which use less resources, are bound to a favorable economic and social contexts and thus better correspond to the sustainability criteria.

The aim of the scientific project “Comparing common good economy with corporate sustainabil-ity strategies (GIVUN)” is to provide a historical and economic-ethical context as well as empiri-cal research for an economy that is oriented after the common good. Furthermore, there will be an evaluation of the concept of the common good economy and other Corporate-Social-Responsibility (CSR) instruments. This will look at their transformative potential for integrating sustainability objectives into the corporate orientation.  Focus of the project will be research about the impacts of the corporate common good orientation on concrete working and production conditions.   Special regard will be paid to environmental effects and exploring conditions for the up-scaling and diffusion of common good economy for big corporations.

Businesses based in the out-of-home dining sector (Außer-Haus-Gastronomie, AHG) work continuously on a range of dishes that are healthier and more sustainable to cope with these changes in lifestyles and demand. To do that they further develop their supply in response to consumer needs with the help of dialogues with them. This project aims to initiate and disseminate trans-formative processes for more sustainable production and consumption in the out-of-home dining sector.