The focus of this project is on the question, if and how design related, technical, economical, and social innovations can contribute to a prolonging of the use phase of garments. The preconditions for a successful diffusion of innovative offers for more sustainable garments into mainstream milieus are another research topic. For this the factors hindering or promoting sustainable clothing consumption are explored. Cooperation with actors in the areas of production, retail market, and recycling of clothing are of great importance for the project.
