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Integrating Employees as Consumers into Sustainability Innovation Processes (IMKoN)

Apr 2015 to Mar 2018

Companies as well as consumers depend on sustainability innovations for contributing to an ecologically, socially and economically sustainable economy. So far, the number of genuine sustainability innovations is, however, still limited in their scope and scale. Open Innovation, that is integrating e.g. customers into the innovation process, is one way of promoting the development and diffusion of sustainability innovations. Plenty of research has been conducted on the integration of customers as consumers by now, yet little attention has been paid to employees in their role as consumers. But there is evidence that employees in their double role as both company members and consumers bear a substantial potential to foster sustainable innovations tailored to the companies’ and the consumers’ needs.

Transparency and transformation in the sustainable food economy. Collaborative approaches for more sustainability from the resource to the end consumer (Transkoll)

Apr 2015 to Mar 2018

The final goal of this project is to develop and validate a toolbox of instruments and methods for small and medium sized enterprises (KMUs) that help to integrate sustainability in the whole food industry chain. Furthermore, the goal is to learn more about motives of action, structural and psychological barriers – respectively the behavior of the employees and the companies that have business relationships. It will also be evaluated how to establish transparency between the resource and the consumer and how to tackle insufficient consumer willingness to get product information.